Seems to be successful advertising when articles are written about it.
In a post on LinkedIn, The Gardening.club, the AI division of The Sweetshop, the studio behind the ad, said the ad took them “seven intense weeks” to create. They even admitted “the man-hours poured into this film were more than a traditional production.”
Melanie Bridge, CEO of The Sweetshop, shared similar comments in a post on Instagram, saying, “The hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time. Blood, sweat, tears, and an honestly ridiculous amount of coaxing to get the models to behave and to honor the creative brief shot by shot.”
So why not a traditional shoot? Especially for a multibillion corporation, this money gets used in 5 minutes of operation for the CEO private jet, literally pocket change
So why not a traditional shoot?
they heard how much publicity coca cola got when they did their AI ad andthere’s no such thing as bad publicity? i can’t even say that it doesn’t work, it does get people talking about it…
Because we’re all talking about it. When was the last time you heard someone talk about a McD’s ad?
The studio behind it says they ‘hardly slept’ for several weeks
Are they acknowledging that crunches and sleep deprivation lead to poor results? 😀
Dumb hustle culture. Idiots.
The studio behind it says they ‘hardly slept’ for several weeks while writing AI prompts and refining the shots — ‘AI didn’t make this film. We did’
You really shouldn’t be so eager to take credit for that monstrosity.
“We did our best, but our best is absolute shit.”
Simply shows what bullshit comes from AI.
Yeah, that was fucking atrocious, but given they’re Drowsy Don’s fave, I don’t patronize them anymore. Still an abysmal ad.
Solidarity. Haven’t eaten there since September 2024. Besides essentially endorsing Trump, the food is absolutely not worth the exorbitant prices they charge.
I mean, as far as I know they’re not exactly touting that fact. If they just say “whatever, here’s your damn cheeseburger” that’s not really much reason to boycott IMO.
Now, Shake Shack switching to beef tallow for their fries and practically worshipping RFK… They can suck one. Which is a shame, because I’d actually like to try that if it were just a thing they did.
Don’t forget that McDonald’s ran two separate PR campaigns for the Trump regime.
And THAT is plenty of reason to boycott them. Don’t give those traitors another cent. There are a TON of other options to get that greasy junk food fix.
So did Coke and McDonald’s do this because the reporting hits more people than the ad does alone?
i was just pondering this today
Not everyone is fond of Christmas. It’s not universally loved. I hated Christmas for close to 10 years after my mom died and before my son was born. This is a perfectly normal reaction to the holidays. That being said, should you spend your holiday hiding time at McDonalds? Absolutely fucking not.
I did find the video amusing, even if it’s made entirely of Ai bullshit.
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This is just analysis of a conversation about the video. Would be nice if we had the video. Damn weak articles.
The video is in the embedded xitter. Not sure why you couldn’t find it.
I experience the same thing sometimes because of my browser settings - embedded tweets don’t show …and (usually) nothing is lost ;)
