In a post on LinkedIn, The Gardening.club, the AI division of The Sweetshop, the studio behind the ad, said the ad took them “seven intense weeks” to create. They even admitted “the man-hours poured into this film were more than a traditional production.”
Melanie Bridge, CEO of The Sweetshop, shared similar comments in a post on Instagram, saying, “The hours that went into this job far exceeded a traditional shoot. Ten people, five weeks, full-time. Blood, sweat, tears, and an honestly ridiculous amount of coaxing to get the models to behave and to honor the creative brief shot by shot.”
So why not a traditional shoot? Especially for a multibillion corporation, this money gets used in 5 minutes of operation for the CEO private jet, literally pocket change
they heard how much publicity coca cola got when they did their AI ad andthere’s no such thing as bad publicity? i can’t even say that it doesn’t work, it does get people talking about it…
So why not a traditional shoot? Especially for a multibillion corporation, this money gets used in 5 minutes of operation for the CEO private jet, literally pocket change
they heard how much publicity coca cola got when they did their AI ad andthere’s no such thing as bad publicity? i can’t even say that it doesn’t work, it does get people talking about it…
Because we’re all talking about it. When was the last time you heard someone talk about a McD’s ad?