I’m not sure the burnout is about superheroes as much as it is about franchises people don’t really care as much about. I don’t see people getting tired of Spider-Man and Deadpool movies.
. The problem is that finding another James Gunn —who can turn an obscure franchise about a talking raccoon and tree into one of the biggest hits in comic book movie history— is easier said than done. And I think Marvel got the wrong impression of their brand’s value with the Guardians of the Galaxy trilogy, thinking that it was the brand that made it a hit, and not Gunn’s understanding and respect for the source material. They got rid of all the original superheroes everyone loved and replaced them with complete unknowns cosplaying as them, thinking people would just buy them because of the Marvel Studios label. Glad they’re learning the lesson now.
The first Guardians of the Galaxy definitely was helped by the brands value. But yes, apart from that it certainly was down to the individual film makers and what they achieved. I would personally be sceptical re respect for the source material - Gunn et al changed a lot about the Guardians compared to the comics. And it worked.
Might make this one more impressive given the superhero burnout.
Superman and FF need to reset expectations for superhero flicks hitting $500 million instead of a billion.
Simultaneously, I’m hoping Superman, FF, and Thunderbolts will reignite consumer confidence. I like superhero movies and I want more of them.
It feels like there’s been “bad movie” burnout in the MCU starting with Black Widow and then Thor 4 doing the most damage to the brand.
Similarly in the DCEU how BvS and Suicide Squad did well, but broke consumer trust in the brand.
THE Suicide Squad was a fricken delight!
https://youtu.be/ZPXwSGu1cyA
I’m not sure the burnout is about superheroes as much as it is about franchises people don’t really care as much about. I don’t see people getting tired of Spider-Man and Deadpool movies.
They need real talent and art too. Everything feels like a treadmill of slop to push the schedule forward.
Meanwhile everyone knows who the guardians of the galaxy are, and no one mainstream did before Gunn
. The problem is that finding another James Gunn —who can turn an obscure franchise about a talking raccoon and tree into one of the biggest hits in comic book movie history— is easier said than done. And I think Marvel got the wrong impression of their brand’s value with the Guardians of the Galaxy trilogy, thinking that it was the brand that made it a hit, and not Gunn’s understanding and respect for the source material. They got rid of all the original superheroes everyone loved and replaced them with complete unknowns cosplaying as them, thinking people would just buy them because of the Marvel Studios label. Glad they’re learning the lesson now.
The brand got them in the door. The art made them stay. And it’s been a long while since they had art to stick around for.
The first Guardians of the Galaxy definitely was helped by the brands value. But yes, apart from that it certainly was down to the individual film makers and what they achieved. I would personally be sceptical re respect for the source material - Gunn et al changed a lot about the Guardians compared to the comics. And it worked.