Producer Rick Beato uses AI tools to identify and tear apart an AI generated band, Velvet Sundown, a band that mysteriously pops into Spotify and amasses a million listeners in a month, suggesting that Spotify will soon push AI bands for more listenership.
Here’s my unmedicated and completely idiotic take.
I’m glad he’s doing these tests, but it’s pretty obvious in this case. The lyrics are very obviously AI generated, first of all. The overuse of certain words (smoke, boots, multiple song titles with the word dust, shakes, whispers, echos) are a strong indicator. Not every song using those is AI generated, obviously. But it’s like they said “see what words an LLM overuses when trying to write songs and put as many of them in a verse as possible”.
Ok, so maybe they just use it as a songwriting tool because they have no lyrics but they’re great musicians and want to put something out. Even without splitting stems most of it currently feels unnatural. But he makes a great point. Just listening without splitting there’s weird reverb. There are strange vocal artifacts. The guitar transients don’t make sense (which is part of why his splitter tool couldn’t split things properly). For a while everything sounded underwater and there are still traces of that. I see they moved past the country voice that was all over the place for a while. There’s a “shimmer” (I wish I had a better word to describe it) that sounds wrong.
It sounds like they took a human track and put every free plug-in they could find on it and dialed it up past the point of good taste. There’s no dynamic range. There’s too much (or just flat out wrong) reverb. There’s digital artifacts. A lot of that doesn’t matter if you’re listening on a Bluetooth speaker because you’ll never hear it. Vehicle systems hype and mask certain frequencies and may not reveal it. But if you listen on any halfway decent system it’s currently pretty obvious.
The real question: will enough people care? I do. Even if they could perfectly replicate session musicians and if they didn’t sing about whispering to your boots and shadows echoing through the dust but were able to really write in the style of my favorite artists I would care. Because the people making new music, trying new things, and pushing boundaries wouldn’t get the funding. So we would eventually end up with homogenized rehashes of what currently exists. If this had happened when all we had was orchestral music we’d all just be listening to AI rearranging that instead of having rap, rock, blues, metal, EDM, country, and all the other genres and their endless subgenres. We’ll never get to moon stank or whatever the next big iteration of music is. And that’s a loss for humanity because art is important.
I care: i’ve been a music lover with weird tastes and an ear for musical personality, for a good part of my life. I always try to follow a contemporary scene or two and I have found music I like and want to support in every generational change. I don’t have a musical bone in me; I just like to listen to music, go to concerts and stay informed of emerging trends.
I find it baffling every time I hear another faceless contemporary musical project that clearly has nothing to say, and just happened to smashed together the three most prominent hashtags in social media to fart out forgettable albums every 6 months, humans do that shit too and all of it reeks of mindless slop.
I listen to music for novel ideas, a personality, a musical aesthetic, maybe some technical skill, lyricism or compositional skill, i love to see people giving it their all singing and playing their hearts out. Ai is a non entity for me, people who deliver slop regardless of what tool they use are always easy to identify and avoid. There will be the odd electronic performer that manages to use Ai as a valid creative outlet; but since i gravitate towards raw performance, i don’t think that will ever catch my ear.
We’ve had obscure bands for decades, and we’ve had scenes sustained by a loyal following for a while now. I’ve seen a ton of great bands playing their hearts out to a hundred people in a small bar and coming out satisfied. I know a couple of musicians that live off a loyal following in the other side of the world while being ignored by their local music press. There is a growing trend of backyard shows in emerging scenes. I think humanity will find a way to thrive and connect regardless of what the tech bro averaging machine spams out. Meanwhile I will keep supporting human artists that love what they do, and avoid all algorithmic recommendations.