Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.
This is what design is about — everything else is decoration.
Imagine the printing costs of putting variations of the right on all your products? Just the color variety alone would add to the production costs.
And will look like shit even if you manage to do it. Imagine that on a cushion cover after an year of use.
Reminds me of German Designer Kurt Weidemann who redesigned the Logo of German train company Deutsche Bahn in the 90s. He inverted the colors, got rid of one outline — and still saves the company millions over the years because of the paint that is saved putting the logo on all trains. All while modernising the typography, but remaining true to the brand.
This is what design is about — everything else is decoration.