Now that’s a headline.
Thanks, I hate it.
I do too, but I’m not supposed to change headlines.
It’s a great headline! Menu? beef? 👌
I’m not a huge headline pun fan.
Fair enough. I have no beef with the beef.
Why are you thanking me?
You’re welcome.
Thanks
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I don’t see that as a problem. That’s already being done. Fast food prices are already different if you buy it in the city vs in a small town.
I think it’s the buzzword overload.
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I think the problem here is trying to squeeze the absolute maximum possible
Even the article is gold. Emphasis added by me.
To be clear, Wendy’s CEO told shareholders it would “begin testing more enhanced features like dynamic pricing,” less than two weeks ago on its earnings call. Dynamic pricing is a strategy used by Uber, Ticketmaster, and other internet-native businesses to offer fluid prices. As anyone who has used these services understands, the surge in prices during increased demand is a key element of this practice. However, Wendy’s now claims that was never part of their version of dynamic pricing.
In other words, Wendys:
So, are they claiming they were going to give discounts during non-peak hours? Because I absolutely believe that’s how they would sell it. And then in a couple years the discount price would be the same as the old regular price. Just like pizza chains do with coupons and sales.
If theaters hadn’t gone so aggressive on premium seating, we might have already been accustomed to this. Like, if they only did discounted seating and were kind of generous with it, it probably would have taken off. Same with this. If they had pushed it as happy hours, it wouldn’t have been a story.
Thank goodness they all seem to be too greedy and/or incompetent to implement this on the down low.
Lasted all of 24 hours lol
“We’re only going to offer discounts!”
So they’re going to jack the prices by 3x, tell everyone they’re getting “50% off”. While everyone really is paying 1.5x more… during discounts….
And everyone is going to be grateful. Cuz they dumb.
Or so Wendy’s imagines.
Too bad they already burned a lot of bridges.
They could have promoted it as happy hour style discounts and had a much different response.
I don’t know if they’re still doing it, but an Arbys near me had “happy hour” I think it was 2pm to 4pm and they had like sliders and small fries for a pretty decent discount.
“Why make our food better when we could just charge more?”
That’s okay, I’m still not going to Wendy’s anymore. I’m gonna remember this stunt for a long time.
Might just be a PR stunt
I’m just gonna say, Wendy’s can’t even manage refunds for order-ahead through their app (seriously, google it) there’s no chance they’re going to manage dynamic pricing regardless how they spin it
for now, until it’s quietly snuck back in, the overall price is raised or they make portions smaller.
They’ve been doing it for months, this is just a smokescreen.
lol
