Instead of the single-use paper or plastic cups that Gearhard would usually line up for the barista slinging espresso, he’s passing over shiny new reusable cups that bear the slogan “Sip, Return, Repeat”. Customers who need their lattes to go can take the purple cups with them, then return them to one of 60 bins scattered across downtown Petaluma when they’ve finished. Each cup comes with a trackable QR code to help monitor results.

  • some_guy@lemmy.sdf.org
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    2 months ago

    The shops aren’t having to clean the cups themselves – they’re washed by an outside logistics company – meaning there’s one less thing for businesses to factor in as they make the switch.

    This is an important detail that I think was very clever to include in the program. Reduce the friction to gain buy-in.