Sounds like they hired out to a 3rd party for customer surveys, and one of the ways that company makes money is “bundling” questions.
The sender was identified as “Groupe Nordik — CROP.”
Groupe Nordik is Thermea’s parent company. CROP, or the Centre for Research on Public Opinion, is a third-party research firm.
So, they offer to take a list of clients, reach out for customer survey, and interpr/relay the results to the company.
But to make extra money, they throw additional questions on the end, then sell those to a different client.
Because the highest priced polling data would be something that agrees with the far right, that’s what they’re fishing for.
A normal person would just quit the survey, so the bulk of the responses generated will say that these views are overly supported.
The spa is just a victim.
Can’t say I agree with that.
Alexandre Boileau, Groupe Nordik’s senior director of marketing in sales, said in an emailed statement to CBC News that the survey was “reviewed in advance” but admits the company “did not apply sufficient scrutiny” to the values-based questions CROP included.
It does sound like CROP invented the “values bases” questions from that statement
Sure, but I’m not about to absolve the spa of responsibility for what they put out into the world.
The parent company of Winnipeg spa Thermea has pulled a guest experience survey that asked what one customer says were “highly inappropriate” questions, including one asking if immigration is a threat to “the purity of the country.”
“If you’re developing and disseminating a survey that is about political climate or cultural beliefs, there may be a place for questions that are seeking diverse opinions,” Thermea customer Amelia LaTouche told CBC News on Saturday, after responding to the emailed survey.
“But this was a survey about a spa, and this series of questions are highly inappropriate.”
LaTouche shared a screenshot of some with CBC, including one that asked for a level of agreement on the statement, “Society would be better off with more government involvement” and another that read, “Overall, there is too much immigration. It threatens the purity of the country.”
The most telling part of the article is one simple sentence:
CROP has been criticized in the past, after a 2018 survey for Aeroplan that asked respondents similar questions.
Take a look at their website, and you’ll see lots of articles using leading language. It’s clear that they’re more interested in their own agenda than their customers.
This is what happens when you let Grok write your survey for you.
