This is a $50 million dollar PR campaign, but with a company like Rogers it’s a drop in the bucket. In 2022 they spent $3.1 billion dollars on advertising.
I wonder if teens had an easier time finding work in this economy if they might spend less time doom scrolling? I wonder how many jobs Rogers cut across Canada to adopt AI instead last year?
Considering the profit incentive, and how companies already operate, I can’t help but think anything they come up with would interfere with that flow of money, which is unacceptable from a business standpoint. If they don’t exploit every possible loophole and dirty trick, they’ll just get bought out one day by someone who will.
doom doom doom doom doom doom dooooom!
Meanwhile, how much is their media division spending to increase excessive screen time among teens and tweens?
Why would a private media company be interested in controlling the screen time of its customers…
Does not sound altruistic to me TBH
They’re trying to get ahead of regulation. If they can be mildly effective here, they can point to it and say “look, media doesn’t need any more regulations”.
Any regulation that requires restricting media to kids will be significantly more expensive, in implementation costs and loss of profits.
