They’re trying to get ahead of regulation. If they can be mildly effective here, they can point to it and say “look, media doesn’t need any more regulations”.
Any regulation that requires restricting media to kids will be significantly more expensive, in implementation costs and loss of profits.
Why would a private media company be interested in controlling the screen time of its customers…
Does not sound altruistic to me TBH
They’re trying to get ahead of regulation. If they can be mildly effective here, they can point to it and say “look, media doesn’t need any more regulations”.
Any regulation that requires restricting media to kids will be significantly more expensive, in implementation costs and loss of profits.