If they have an ad read in the video, like a creator saying the video is sponsored by XYZ Corp, those could also be paid based on views of the video (in addition to the ad impressions by YouTube). Those ads are handled externally from YouTube’s ad platform, but they do rely on YouTube analytics and views being reported as legitimate.
If they have an ad read in the video, like a creator saying the video is sponsored by XYZ Corp, those could also be paid based on views of the video (in addition to the ad impressions by YouTube). Those ads are handled externally from YouTube’s ad platform, but they do rely on YouTube analytics and views being reported as legitimate.