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- cross-posted to:
- [email protected]

Did you know that the standard of Google searches has actually gotten worse over recent years? Once you think about it, it makes sense. Highly effective search means fewer searches overall. And fewer searches means less ad revenue. The financial basis of Alphabet, which is Google’s parent company, is, of course, digital advertising. Which means that undermining the quality of the company’s cornerstone product actually makes money. That’s how crazy the modern internet has become. There are, as the saying goes, many such cases.
Cory Doctorow, this week’s Downstream guest, has a word for this phenomenon: ‘Ensh*tification’. He’s written a book about it too. In front of a live audience at EartH Hackney, Aaron Bastani sat down with him to discuss it, and the implications of an internet that just gets worse.
Ensh*tification: Why Everything Suddenly Got Worse and What To Do About It explains the destruction of the internet by monopolistic, multi-trillion dollar forces. Silicon Valley, once a source for technologically-infused optimism, is now destroying the information space we all share. The internet still brings immeasurable value, of course, but the cost-benefit for society, and users, is increasingly up for debate. And things are only headed in one direction.
Doctorow argues that the rise of conspiracism, surveillance, addiction, and fraud is no accident. Instead, he claims, all are inextricably linked as Big Tech, led by some of the world’s wealthiest people, seeks to extract maximum value by undermining our very sense of reality.
So why does our online public square increasingly resemble a dumpster fire? How come, where I could once follow friends and loved ones, I’m now bombarded by AI slop? And is this deteriorating experience of the internet now bleeding into the physical world too?
Over 90 minutes Aaron and Cory discuss the book’s most eye-opening case studies, unpicking the insidious tactics employed by the tech giants, and revealing just how unscrupulous these companies are. Their end goal is, in many ways, at odds with a civilised, democratic society.
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Now we’re not allowed to type “enshitification?” Fuck censorship.
And yes, I understand when used as part of the title of his book it’s stylized, but when used casually, I guess I would hope we can just speak normally, but maybe the censorship of the word is part of the point. And… now I’m talking myself in circles. Fun!
Still allowed to say Fuck Censorship though.
I don’t see eye to eye with Cory Doctorow on many things, but he hit the nail full on with enshitification. I sometimes think that a lot of the public goods we take for granted today - utilities, infrastructure etc. - would follow the exact same pattern if they were not strictly regulated when privately owned.
If we find (parts of} the Internet to be a public good worth having, perhaps that should be the answer. And no, I didn’t think this through, but looking at both the prevalence of open source in the scaffolding that keeps “the Internet” up and running and the frankly abysmal rate of giving back from commercial entities (barring perhaps the politically motivated committees seeking control of roadmaps), I can’t help but think that we had a chance after the dot om bubble burst and we royally blew it.
Just imagine, an Internet built on universities and libraries nodes, much uglier, sure, but with built-in privacy controls and no unwanted ads in sight. I like to think Wikipedia would still be here, but Facebook would have been this weird niche pervy site that Harvard grads kinda vaguely reminisce about at their 20 year reunion. We’d all be shooting the shit on 50+ forums instead of here, but it would be just as fun.
On second thought just ignore me, that ship has sailed long ago. But maybe donate a few bucks here and there to your favourite open source tools if you can afford it. It might not turn the tide, but every little bit helps.
Sorry for the wall of text, guess I’m just getting a bit nostalgic.
You don’t have to think that about public services - it’s a fact. Just look at any country that nationalized a public service to see it in action. Water services in the UK are a particularly prime one.
Huh, I had never actually seen a picture of Doctorow before. I imagined him older.
I imagined him younger
Same. Closest thing to a picture I’d seen of him was the xkcd depictions of him in full blogging regalia 😁
Google’s VP of Ads and Search between 2020 and 2024 was Prabhakar Raghavan, and he’s now their Chief Technologist.






