So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need “cool” branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn’t look right to them?
My conspiracy theory is that we have too much petroleum byproducts because the US is an oil nation. These byproducts can escape or be thrown, OR we can leverage them as a hydrocarbon source for making artificial totally safe (trust me bro) dyes for food that definitely aren’t addictive and cancer causing so we can make a quick buck selling low cost bright nutrient meal with fancy shapes to kids.
I’d have laughed in the face of anyone saying that to me a decade ago, the more I learn the less crazy it seems though.
So marketing experts at Pepsi decided that simply removing artificial shit from snacks is not enough to sell them and you need “cool” branding like NKD (naked of dyes!). Is that why companies in US keep using chemicals that are banned in Europe? Majority of Americans will simply not buy natural food because it doesn’t look right to them?
It’s a straight up psychological marketing thing. Brighter colors are more appealing.
My conspiracy theory is that we have too much petroleum byproducts because the US is an oil nation. These byproducts can escape or be thrown, OR we can leverage them as a hydrocarbon source for making artificial totally safe (trust me bro) dyes for food that definitely aren’t addictive and cancer causing so we can make a quick buck selling low cost bright nutrient meal with fancy shapes to kids.
I’d have laughed in the face of anyone saying that to me a decade ago, the more I learn the less crazy it seems though.
The primary sense of humans is vision. If something doesn’t look right, you won’t want to eat it
Now imagine food for all your life has been highlighter colored. All of it is dyed, even the meat, sometimes even vegetables
It’s all about data and conditioning.
It’s important that customers care about superficial bullshit.