Introducing iPhone Pocket: a beautiful way to wear and carry iPhone
www.apple.com
ISSEY MIYAKE and Apple today unveiled iPhone Pocket, designed to fit any iPhone as well as all pocketable items.

"The design drew inspiration from the concept of “a piece of cloth”

  • brucethemoose@lemmy.worldEnglish
    160·
    22 hours ago

    Inspired by the concept of “a piece of cloth,"

    Looks at URL.

    Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items.

    “The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO

    Looks at URL.

    When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display…

    This can’t be real. Checks URL again.

    Phone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and…

    iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).

    …What the fuck? This has to be hack or something. There’s no way a human being wrote that article, and didn’t know what they were doing.

    • MrsDoyle@sh.itjust.worksEnglish
      5·
      7 hours ago

      And with all that piffle, they never actually tell what it’s made from. I assume some kind of acrylic? In which case it will snag and pill like crazy and look complete crap within a month.

      I should start knitting these for Christmas gifts.

    • Blue_Morpho@lemmy.worldEnglish
      45·
      19 hours ago

      “This can’t be real. Checks URL again.”

      Dude! I was doing the same thing. I kept thinking, “Is this some new form of prank that hides the url somehow?”

    • brax@sh.itjust.worksEnglish
      16·
      16 hours ago

      I did the same, but also double checked the date to make sure this wasn’t some weird April fools that got missed