With a looming iron-grip marketers and advertisers have over pretty much anything in their reach, why aren’t the masses collectively making harassment campaigns to them?
I think if we actively told every single marketer off in a prolonged effort, they’d get a hint as to how much of their commercialism we don’t need shoved down our throats.
Everything flows down from the C-Suite. They tell Marketing to increase sales. Marketing tells Advertising to make “creative” ads (but then only approves “safe” boring ads). Then Marketing runs those uninteresting ads based on the number of times a spreadsheet says will get the most sales. They are disassociated from the customer experience, and will likely not be moved by public outcry. They only care when it doesn’t work, and it does or they wouldn’t do it. Sorry.
While I mostly agree, for many kinds of ads there isn’t a great way to correlate particular ads with efficacy, so there absolutely are as campaigns that the c suite is convinced are working that are just practically not at all.
I’d imagine there are ways to control for that, to some extent. Ie you run an ad in market A but not in market B to see if it works. Wouldn’t with for all contexts though.