• BarneyPiccolo@lemmy.today
    link
    fedilink
    English
    arrow-up
    40
    ·
    1 day ago

    It doesn’t matter if it bombs, it’s just really cool, striking visuals, and that’s good enough for Disney. They just need an anchor property to use as inspiration for all the other things they sell - rides, toys, books, games, TV series, clothes, dishes, sheets, etc. Beyond that, it is one more attraction in the parks around the world, attracting tourists to stay in their hotels, and eat in their restaurants.

    • Sergio@piefed.social
      link
      fedilink
      English
      arrow-up
      1
      ·
      4 hours ago

      Fungible? Just barely more than a well-designed screensaver? “OK, the marketing’s in place, now we need the product.” “Sure, let’s go hire some creatives.”

      Similar to op-ed about AI Music recently. It’s basically background music.

      Get the family together for a movie night. Doesn’t matter what it is, you’ll all be on your phones anyway. Disney’s safe and reliable, Tron is just slightly edgy, hey it’s got a soundtrack by Nine Inch Nails, that brings back memories…

      • BarneyPiccolo@lemmy.today
        link
        fedilink
        English
        arrow-up
        3
        ·
        4 hours ago

        I love how EVERY article references the NIN soundtrack.

        Everybody loves John Williams’ thrilling film scores, the guy has won more Oscars than anyone, but they never promote a new blockbuster movie by screaming that it has a John Williams score.

    • Skullgrid@lemmy.world
      link
      fedilink
      English
      arrow-up
      19
      ·
      1 day ago

      It doesn’t matter if it bombs, it’s just really cool, striking visuals, and that’s good enough for Disney.

      They just need an anchor property to use as inspiration for all the other things they sell - rides, toys, books, games, TV series, clothes, dishes, sheets, etc. Beyond that, it is one more attraction in the parks around the world, attracting tourists to stay in their hotels, and eat in their restaurants.

      • UnderpantsWeevil@lemmy.world
        link
        fedilink
        English
        arrow-up
        18
        ·
        1 day ago

        It’s true, though. You market the shit out of the movie just to get people to watch Jared “Don’t Ask What I’ve Been Up To On Tinder” Leto dress like an 8-bit gladiator and do some stunts.

        Then the movie becomes another advertising vehicle for the game. And the game becomes an advertisement for the Disney Park. And the park is stuffed full of adverts for the next movie.

        It’s all one giant marketing ouroboros. From the outside, yeah, it looks crazy. But when you’re being shit out and eaten over and over again, you’re convinced that you’re having a great time.