• Skullgrid@lemmy.world
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    1 day ago

    It doesn’t matter if it bombs, it’s just really cool, striking visuals, and that’s good enough for Disney.

    They just need an anchor property to use as inspiration for all the other things they sell - rides, toys, books, games, TV series, clothes, dishes, sheets, etc. Beyond that, it is one more attraction in the parks around the world, attracting tourists to stay in their hotels, and eat in their restaurants.

    • UnderpantsWeevil@lemmy.world
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      1 day ago

      It’s true, though. You market the shit out of the movie just to get people to watch Jared “Don’t Ask What I’ve Been Up To On Tinder” Leto dress like an 8-bit gladiator and do some stunts.

      Then the movie becomes another advertising vehicle for the game. And the game becomes an advertisement for the Disney Park. And the park is stuffed full of adverts for the next movie.

      It’s all one giant marketing ouroboros. From the outside, yeah, it looks crazy. But when you’re being shit out and eaten over and over again, you’re convinced that you’re having a great time.