In the role, he will oversee consumer products, live experiences, publishing, partnerships, and e-commerce for physical products, reporting to Paramount President Jeff Shell. In announcing the hiring, Paramount said Silverman would team with leaders at their key brands, including Paramount Pictures and Nickelodeon, in an effort to “bring stories to life in new ways.”
“bring stories to life in new ways.”
Please don’t mean AI. Please don’t mean AI. Please don’t mean AI…🤞
Have I got bad news about Ellison’s overall vision for the company…
Though to be fair, he said:
"I don’t think AI is a replacement for creativity. It’s actually quite the opposite. The thing that has been really problematic from my perspective in media, is people thinking that technology is something to be feared. It’s not. The artists and the filmmakers that we work with are first, second, third, fourth, fifth on our priority list, we are a storytelling company first.”
That…may or may not be terrible?
In any case, this position seems more concerned with licensing and stuff like the Universal Fan Fest nights from last year, and the upcoming parade float. As much as they’ve been a little better with that stuff lately, I don’t think new blood is a bad thing in this case.
this position seems more concerned with licensing and stuff
That’s how I read it, but the the last bit about “bring[ing] stories to life in new ways” just rang some alarm bells for me and seemed like execu-speak for, well, things that don’t really excite the fanbase. On second thought, yeah, that could easily fit into applying the IP to new things.
That…may or may not be terrible?
At best, yeah, it sounds like a measured approach. I’m trying to remain optimistic, but they’ve recently started shoving AI down our throats at work, everyone hates it, and I’m just so over the hype.
Someone who actually knows merchandising tie-in’s in charge of them.
For a franchise that has the legacy of the ‘Spock helmet’ and the complete marketing miss on Moopsy, someone who actually has a clue about this business coming in the year before the 60th anniversary can only be seen as having upward potential.
