In the role, he will oversee consumer products, live experiences, publishing, partnerships, and e-commerce for physical products, reporting to Paramount President Jeff Shell. In announcing the hiring, Paramount said Silverman would team with leaders at their key brands, including Paramount Pictures and Nickelodeon, in an effort to “bring stories to life in new ways.”
Someone who actually knows merchandising tie-in’s in charge of them.
For a franchise that has the legacy of the ‘Spock helmet’ and the complete marketing miss on Moopsy, someone who actually has a clue about this business coming in the year before the 60th anniversary can only be seen as having upward potential.