Reporter Marisa Kabas, founder of The Handbasket, posted on Bluesky today that more than 1.7 million subscribers canceled their paid Disney streaming plans between September 17 and September 23. The total allegedly includes subscriptions to Disney+, Hulu and ESPN. That falloff reportedly marked a 436 percent increase over the usual churn rate for the service. We’ve reached out to Disney+ for comment on this claim.
Disney also chose to increase subscription prices last week, which could prolong the wave of cancellations. Kabas’ source also claimed that Disney sped the return of the late night show because it had planned to announce the price hike last Tuesday.
I was so proud of my parents who cancelled.
They’ve been keeping Disney Plus because when I bring my kids over (a few times a year), my folks like to put on Disney shows for them.
Well, my mom saw the BS that was this whole Charlie Kirk thing and cancelled.
Proud of them! It’s never too late to rebuild the collection of videos and DVDs.
Or preferably torrent 1080p and 2160p releases, versus 480p DVDs. Better quality, and not directing funds to supporters of fascism.
Or if you’re not interested in piracy, kids don’t care if a Bluray etc is second hand.
My local thrift stores have amazing DVD and blueray sections.
127.8 million total:
https://www.statista.com/statistics/1095372/disney-plus-number-of-subscribers-us/
So 1.33% of all subscribers.
So it cost them hundreds of millions of dollars
Maybe? It depends on what kind of subscriptions. For example, I gifted a subscription a few years ago and it’s paid annually, even if I cancel it today, it’s not going to renew until April.
If you’re talking a monthly subscription… Then, yeah, that’s immediate.
Cancelling a yearly subscription vs an annual subscription doesn’t make a difference really, on the fiscal year
True, but the financial hit doesn’t happen until renewal.
But businesses are constantly projecting out profits, if you cancel your subscription with 6 months left on your plan, they’re still going to see that revenue hit coming, where before they would’ve projected you would auto-renew at their higher rate
It’s not even simply a measure of N cancellations * monthly subscription fee.
This affects subscriber growth rates and has a second order impact on the stock price when it comes to forward guidance. Nevermind the bad press.
This little fuckup is certainly going to cost them dearly.
Good. Make them realize that it costs more to bow to fascism than it does to stand up to it.
Happy to hear it.
I’d love to see it continue, even though they caved. It’s bullshit that it happened at all.
This has been posted several times, but I haven’t seen this journalist’s source for that number. Anyone?
In any case, the lost revenue is a drop in the bucket compared to how this administration could punish the corporation.
We won a PR victory, not a financial win, and we’re dancing around like Ewoks. I’ll take hope where I can get it, but have some perspective.
So basically because the Disney coward board members capitulating to the Nazis at busted ass Sinclair, 1.7 million @ 19.99 month = about half a billion a year. That’s what you get for being a coward…
Disney lost lots of money because Sinclair doesn’t understand they’re not in charge…Strip the company of it’s broadcast licenses. Disney get a new board.
Seems low.
