Reporter Marisa Kabas, founder of The Handbasket, posted on Bluesky today that more than 1.7 million subscribers canceled their paid Disney streaming plans between September 17 and September 23. The total allegedly includes subscriptions to Disney+, Hulu and ESPN. That falloff reportedly marked a 436 percent increase over the usual churn rate for the service. We’ve reached out to Disney+ for comment on this claim.
Disney also chose to increase subscription prices last week, which could prolong the wave of cancellations. Kabas’ source also claimed that Disney sped the return of the late night show because it had planned to announce the price hike last Tuesday.
It’s not even simply a measure of N cancellations * monthly subscription fee.
This affects subscriber growth rates and has a second order impact on the stock price when it comes to forward guidance. Nevermind the bad press.
This little fuckup is certainly going to cost them dearly.
Good. Make them realize that it costs more to bow to fascism than it does to stand up to it.