Reporter Marisa Kabas, founder of The Handbasket, posted on Bluesky today that more than 1.7 million subscribers canceled their paid Disney streaming plans between September 17 and September 23. The total allegedly includes subscriptions to Disney+, Hulu and ESPN. That falloff reportedly marked a 436 percent increase over the usual churn rate for the service. We’ve reached out to Disney+ for comment on this claim.
Disney also chose to increase subscription prices last week, which could prolong the wave of cancellations. Kabas’ source also claimed that Disney sped the return of the late night show because it had planned to announce the price hike last Tuesday.
This has been posted several times, but I haven’t seen this journalist’s source for that number. Anyone?
In any case, the lost revenue is a drop in the bucket compared to how this administration could punish the corporation.
We won a PR victory, not a financial win, and we’re dancing around like Ewoks. I’ll take hope where I can get it, but have some perspective.