The far right is constantly warning that if you go woke, you’ll go broke. But when it comes to the new Barbie movie, they couldn’t be more wrong.
Barbie, which follows Barbie (Margot Robbie) and Ken (Ryan Gosling) as they leave Barbie Land to explore the real world, earned a whopping $162 million in its opening weekend, Variety reported Monday. This is the biggest opening weekend of the year, and the biggest opening weekend for a female director ever.
The film had already made $22.3 million at the domestic box office from Thursday previews, the biggest preview haul of the summer. It blew the previous record of $17.5 million (made by Guardians of the Galaxy Vol. 3 in May) out of the water.
The business ecosystem of people taking advantage of right-wing outrage has to be pretty interesting. People with the right social media skills can turn anything into the conservative “own the libs” hallmark of the week. Make your product cheap enough and it should be comparatively easy money…