During the trial it was revealed that McDonald’s knew that heating their coffee to this temperature would be dangerous, but they did it anyways because it would save them money. When you serve coffee that is too hot to drink, it will take much longer for a person to drink their coffee, which means that McDonald’s will not have to give out as many free refills of coffee. This policy by the fast food chain is the reason the jury awarded $2.7 million dollars in punitive damages in the McDonald’s hot coffee case. Punitive damages are meant to punish the defendant for their inappropriate business practice.
The woman’s scalds were almost enough to kill her. She spent weeks in hospital and needed skin grafts. To make it worse, McDonald’s had received multiple complaints about the temperature of their coffee.
Her lawsuit was just to help cover the medical expenses. McDonald’s didn’t want a precedence of being sued so their PR cooked up a narrative of greedy frivolous lawsuits and America bought this story hook line and sinker.