Mah this is who they always were. If anything, they were a sort of left-wing grifter before; they said and did shit that would anyone from American libs and further left kinda say “ok thank god not all the rich privileged people are insane” but now that they’ve been caught out for doing terrible shit out of the spotlight, they go right back to their true selves and spout shit like “people with a conscience don’t want to bankroll my lavish lifestyle anymore! Can’t they just not vote with their wallets? I DESERVE that revenue! Cancel culture has gone TOO FAR now that affects my bottom line!”

Absolutely no self-awareness as to how their own hubris has done it to themselves; or absolutely no scruples about doubling down and doing anything they can to keep the cash flowing.

Remember, the worst think that can happen to a capital owner is they can become working class again. This is why they always kick and squirm.

Matt Taibbi is on a related journey. He stopped turning up to his own podcast a couple of years ago, and you can now catch him on random NewsMax segments.

After seeing Naomi Wolf make the full heel turn to Steve Bannon acolyte, in the aftermath of her book and reputation being utterly destroyed in a single BBC interview, it seems like it’s not necessarily Me-too driving the flipping phenomenon.

The MAGA right provides the last bastion for people with huge egos and well-paying careers in the public eye who refuse to go away.

Tbf, both have plenty of other reasons to lean right (wealthy white cis hetero abled men, any or all of the above), my guess would be that eventually enough legit productions/companies will refuse to work with people with a certain reputation, so they end up grifting by default.
For people like them it’s all about having power and influence over others, they don’t care who, as long as their egos and pockets are fed…