Some article websites (I’m looking at msn.com right now, as an example) show the first page or so of article content and then have a “Continue Reading” button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective–I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
That’s funny, I always thought ‘continue reading’ was a paywall button going to a subscription page and just back right out
Then the article isn’t strong enough and will be rewritten. The more relevant it is in your search, the higher chance you will continue reading.
I’m not sure you understand me. I assumed that the continue reading button would ask me to pay and since I am not going to pay I never continued reading.
Ahhh, I think you might be an edge case. The users we tested this on all understood what was going to happen after.
I also back out of pages that have this, for the same reason.
I’m part of your edge case too.