Sometimes those are the chains directly… More often they’re just ghost kitchens. Someone else owns the brand, and has an already established kitchen make the food for delivery apps, and they take a cut from the sale.
Many ghost kitchens aren’t even normal restaurants you would drive to, they’re just commercial kitchens in generic business space that make food for a dozen or so ghost kitchen brands.
The restaurant equivalent of fly by night bootleg brand stores on Amazon, where you have ten different stores all selling the same product, sometimes a straight up copy, other times with a very slight variation.
I thought this was well known? It started really gearing up during COVID.
Chuck E. Cheese was selling pizza under the monicker of “Pagliuchi’s Pizza” or some shit.
Pagliacci Pizza?
Sorry my memory wasn’t good here, it was Pasqually’s Pizza.
Sometimes those are the chains directly… More often they’re just ghost kitchens. Someone else owns the brand, and has an already established kitchen make the food for delivery apps, and they take a cut from the sale.
Many ghost kitchens aren’t even normal restaurants you would drive to, they’re just commercial kitchens in generic business space that make food for a dozen or so ghost kitchen brands.
The restaurant equivalent of fly by night bootleg brand stores on Amazon, where you have ten different stores all selling the same product, sometimes a straight up copy, other times with a very slight variation.
I love when my pizza place is a series of random consonants IN ALL CAPS.
I want Italian pizza, not Polish