Weren’t they the Me generation starting when they were kids? And they were able to be both, they were the hippies and the yuppies. And free love didn’t mean love, it meant “sleep around without commitment”. The hippies were interesting in part because while there were and still are genuine people committed to a lot of their higher ideals, a significant portion were the sort to pursue free love for their own pleasure and enlightenment for their own sake. All this to say they seriously pushed sexual culture towards increased freedom