They did get a boost. No one’s gonna boycott McDonald’s for this, but the publicity and brand awareness they got from it is HUGE.
And this might actually boost AI too. Some people DID like the ad, so AI ad companies might just double down on making AI ads better, invest more money into r&d etc. Because if huge companies like McDonald’s and coke are buying AI ads, there’s definitely a market there.
I am familiar with the “there’s no such thing as bad publicity” adage, and you are definitely right that more people are having McDonald’s on the mind than if this fiasco hadn’t happened. That said, I don’t think McDonald’s can increase their brand awareness until life is discovered on other planets.
They did get a boost. No one’s gonna boycott McDonald’s for this, but the publicity and brand awareness they got from it is HUGE.
And this might actually boost AI too. Some people DID like the ad, so AI ad companies might just double down on making AI ads better, invest more money into r&d etc. Because if huge companies like McDonald’s and coke are buying AI ads, there’s definitely a market there.
I am familiar with the “there’s no such thing as bad publicity” adage, and you are definitely right that more people are having McDonald’s on the mind than if this fiasco hadn’t happened. That said, I don’t think McDonald’s can increase their brand awareness until life is discovered on other planets.