Ford CEO Jim Farley is warning that Europe could undermine its own carmakers if it keeps setting ambitious EV rules and then backing away from them when buyers do not follow
That stop-start approach, he says, leaves automakers designing products and plants for targets that may not stick, all while dealing with tariffs, content rules and rising costs.
Roughly translated to: Make our mega company more money, get saddled with less competition and choice, do not follow free market principles unless we say so."