Ford CEO Jim Farley is warning that Europe could undermine its own carmakers if it keeps setting ambitious EV rules and then backing away from them when buyers do not follow
That stop-start approach, he says, leaves automakers designing products and plants for targets that may not stick, all while dealing with tariffs, content rules and rising costs.
He probably wants to leave the European market and knows that EVs will be a hard sell in the US for some time. Especially with none US car makers not focusing on massive trucks.