Not just sizes, but ingredients too. I used to drink those Naked Juice smoothies, which were originally just blended fruit with a little bit of apple juice added for liquid. They would write something on the back that said something like “this bottle contains 13 strawberries and 2 bananas”.
Then one day I noticed the drinks were much more runny that usual. I had to search for older pictures people had taken of their bottles, but sure enough all the numbers had changed - and apple juice was no longer a minor ingredient, it was the main one.
This is all IIRC, so dont crucify me if i misquote.
Something i saw being reported on recently (ABC Australia) was that while products can be tracked with shrinkflation by price per 100g, and they are looking at bringing in legislation to have this displayed if packaged sizes have changed (ie a 550g box is now a 475g box), they also note that manufacturors can change the amounts of ingredients and theres no way of telling which ir how much. They said factors include ingredient availability and supply cost increases, which are unavoidable in production, but also you cant tell if its just because they added more of a cheaper filler - or if they substituted it for a different thing completely.
The thing they were getting at is that shrinkflation is shady and scummy, but more scummy if dropping the nutritional content of a product because its cheaper to make and profit margins are bigger is much worse.
Yeah, I just bought new lotion for the winter. Exact same brand and product as the bottle I bought last year, but the smell and texture are noticeably different in a bad way
Not just sizes, but ingredients too. I used to drink those Naked Juice smoothies, which were originally just blended fruit with a little bit of apple juice added for liquid. They would write something on the back that said something like “this bottle contains 13 strawberries and 2 bananas”.
Then one day I noticed the drinks were much more runny that usual. I had to search for older pictures people had taken of their bottles, but sure enough all the numbers had changed - and apple juice was no longer a minor ingredient, it was the main one.
This is all IIRC, so dont crucify me if i misquote.
Something i saw being reported on recently (ABC Australia) was that while products can be tracked with shrinkflation by price per 100g, and they are looking at bringing in legislation to have this displayed if packaged sizes have changed (ie a 550g box is now a 475g box), they also note that manufacturors can change the amounts of ingredients and theres no way of telling which ir how much. They said factors include ingredient availability and supply cost increases, which are unavoidable in production, but also you cant tell if its just because they added more of a cheaper filler - or if they substituted it for a different thing completely.
The thing they were getting at is that shrinkflation is shady and scummy, but more scummy if dropping the nutritional content of a product because its cheaper to make and profit margins are bigger is much worse.
Damn that sounds like much needed legislation. Zero chance of that happening in the US.
Yeah, I just bought new lotion for the winter. Exact same brand and product as the bottle I bought last year, but the smell and texture are noticeably different in a bad way