It’s an intentional choice, but it’s not for style. The EPA passed regulations in the 90s that demanded a certain level of efficiency from all manufacturers. Sounds great in theory, but the execution was very flawed. The problem is, the regulations allow for less efficiency, based on the size and weight of the vehicle. Well, it’s much easier to engineer a big, heavy vehicle than it is to engineer a more efficient vehicle, so which option do you think most American car companies chose? That amount of bulk allows them to have a lower rated MPG while still remaining “compliant.”
No, that’s the size of the truck which is weight and hauling performance. The tall front end in the boxy style is 100% a style choice. You can make it much more compact and still be in the same cafe standard. It’s an SUV type thing about what they’ll expect customers to want.
It’s an intentional choice, but it’s not for style. The EPA passed regulations in the 90s that demanded a certain level of efficiency from all manufacturers. Sounds great in theory, but the execution was very flawed. The problem is, the regulations allow for less efficiency, based on the size and weight of the vehicle. Well, it’s much easier to engineer a big, heavy vehicle than it is to engineer a more efficient vehicle, so which option do you think most American car companies chose? That amount of bulk allows them to have a lower rated MPG while still remaining “compliant.”
No, that’s the size of the truck which is weight and hauling performance. The tall front end in the boxy style is 100% a style choice. You can make it much more compact and still be in the same cafe standard. It’s an SUV type thing about what they’ll expect customers to want.
This was by design and by detroit lobbyists. Pickups are made around 1950s technology and no consideration for safety, with massive profit margins.