I’m torn though. At some point I am going to buy stuff I want or need. If I were to buy them at full price rather than on Black Friday, I am essentially being more of a consumer per money unit.

So yes, don’t look at Black Friday deals and decide you need stuff you see on sale. First decide whether you need something, then go see if you can find a good deal and maybe buy it.

I think the idea is not to not buy anything for a day, it’s more about redefining what we need and applying a little impulse control. If Black Friday is profitable, we need to make them keep the prices that way year round rather than applying huge markups to maximize profits.