It seems to me that the combination of AI + engagement stats + advertising rates is probably enabling historically massive fraud.
But if the perpetrators of the fraud are tech giants worth trillions, and the companies selling the ads are the same tech giants worth trillions, how are individuals and small companies supposed to make good decisions about their ad budgets or do anything about the fraud?
I’m not going to shed any tears for the advertising industry, but I’m not looking forward to the side effects if the AI bubble pops and vaporizes $10 trillion of tech market cap. (all the big players would still be worth a trillion dollars but people would lose their shit)
It seems to me that the combination of AI + engagement stats + advertising rates is probably enabling historically massive fraud.
But if the perpetrators of the fraud are tech giants worth trillions, and the companies selling the ads are the same tech giants worth trillions, how are individuals and small companies supposed to make good decisions about their ad budgets or do anything about the fraud?
I’m not going to shed any tears for the advertising industry, but I’m not looking forward to the side effects if the AI bubble pops and vaporizes $10 trillion of tech market cap. (all the big players would still be worth a trillion dollars but people would lose their shit)