The Israeli government has signed contracts worth millions of dollars in recent months to rehabilitate Israel’s standing in American public opinion, both online and offline.

Amid a sharp drop in support from the conservative right, Israel has hired firms to conduct not just “hasbara [public diplomacy] campaigns” but also campaigns targeting millions of Christian churchgoers, bot networks to amplify pro-Israel messages online, and efforts to influence both search results and the responses given by popular AI services like ChatGPT.