• Goldholz @lemmy.blahaj.zone
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    8 hours ago

    Happens if you actively go against what the market wants.

    They got given decades and even support to change their ways, build electric cars and Batterie plants, but they didnt want to.

    In german we have a saying for this: tja

    • Cherry@piefed.social
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      4 hours ago

      They were busy setting subscription prices, ,like I know customers pay for a car but it does not say the car has to go…can we lock that behind a paywall’. very important work these bosses do

    • Melchior@feddit.org
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      5 hours ago

      The problem is not that those companies did not see the EV transition or failed to act on it, but that EVs have fewer moving parts and that means a lot of the factories and skilled workers those companies have are no longer required. Even worse EVs just require fewer workers in total and those are also by enlarge different skillsets. So smart companies just close down old combustion engine factories and open up new EV factories with fewer workers.

      The German car industry will be mostly fine. 30% of the cars made in Germany are BEVs already and they are pretty competitive. Another way of phrasing it is, who else is going to lead? The only car companies doing somewhat well are the Chinese and Hyundai. Then you are already at the three large German car makers.