Google went public & since before they did that they were (had to be) absolutely dead-set to become a monopoly & exploit that position via experience enshitification (but they had to first make sure they de facto didn’t have any competition - launching gmail helped a lot).

There was still a period of a few years where Google was saying “we won’t show ads” but was valued on the market into billions (whilst having no profit but promising extreme revenue growth any year now - they were being valued on their potential for ads).

Much like Uber - the strategy is to shovel enough capital for the company to undercut the competition by any means necessary & then squeeze the market.

And founders kept stocks, so they’ll say they want Google to kill all puppies in the world, slowly & painfully, if it nets them even more free wealth.

(Free I mean without any labor, just capital ownership.)