It’s the aesthetization of politics, it serves as a recruitment tool for fascist ideology. They present art and symbols (memes) designed to evoke appealing emotions or ideas. Through repetition, the emotions and ideas associated with these symbols become fused with the individual’s identity. The fascist ideology, introduced and linked to these symbols, is more readily accepted because the individual already holds a positive association with the original symbols. It’s basically classic conditioning to transform people into fascists.