Like fuck all the proprietary junk and versioning, and just have a bare bones HTML ASCII extranet designed to be simple and without any bugs to patch? Obviously a naive question.
But seriously, the 56k dialup world with Napster GeoCities and AOL Instant Messenger was better. Add capacitive touch screens, current data throughput infra, and lithium batteries to 1999 and we are peak Matrix internet territory. Yahoo and net navigator were better than chrome stalkerware and google digislaver fascism.
The why: because a lot of people have been conned into “needing” sites that can fry the client’s CPU, to the point where the con became the norm.
Another why: it’s easier to woo bosses/higher ups/clients when you show them pretty visuals. Doesn’t matter that the visuals are a fucking atrocity of spaghetti code, now they DEMAND pretty everything everywhere, fuck being practical or lightweight