People are going to cite the Kimmel cancellations until we legally aren’t allowed to. I… am skeptical.

A common talking point was that the real danger isn’t people who cancel out of solidarity: it is people who realize they have a disney plus subscription they haven’t used since Mandalorian Season 2. Because those are the bread and butter for these services and once people look at their bill and realize how much they have been spending over the years, they tend to not come back. And this all lined up with Disney (allegedly?) wanting to do a cost increase and enough “mainstream media” pointing out that Kimmel didn’t actually say anything even slightly controversial.

Contrast that with stuff like Sucker Punch firing the dev who made a Mario and Luigi joke and tripling down on it… and nobody giving a shit because Ghost of Yotei is coming out! Or all the attempts at encouraging people to support BDS boycotts. I mean, Palestine was the single biggest issue and the sole reason the Democrats lost, right? Then… why is everyone leaping at new gamepass deals and so forth?

Time and time again it is shown that people just don’t boycott luxury goods. If you can afford a luxury good you “earned it” and will find every possible excuse to keep buying it. What DOES tend to work is contacting the advertisers. Much like chuds contacted credit card companies to get gay games off Steam et al. Because, much like contacting your elected official, they understand that people actually caring enough to pick up the phone means a lot of people are REALLY angry.