I used to work for Comcast on their suite of mobile apps. The whole thing was just a giant fucking scam, but one aimed at the C-suite. Customers didn’t actually use the apps, they just installed them so they could get a (temporary) discount on their cable bills. The installed apps pinged our servers once a day and these were counted as “daily users”. Millions of dollars a year for absolutely fucking nothing. The C-suite eventually caught on and cancelled everything, but I was long gone by that point.