Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
www.dw.com
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

cross-posted from: https://lemmy.world/post/35678432

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

  • Don_alForno@feddit.orgEnglish
    12·
    7 days ago

    They can print “made in germany” as big as they like, the money still goes to a US company. If Coca Cola had to pull out of Europe, Jana would make Fritz Cola (or any other) instead, so idgaf.