Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025
www.dw.com
As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

cross-posted from: https://lemmy.world/post/35678432

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a “German product.”

  • Señor Mono@feddit.orgOPEnglish
    10·
    6 days ago

    I’m just glad that the buyers’ new brand awareness has some impact. Admitting this even with a big campaign is the best message people could have hoped for. And yes, there are still a lot more brands to tackle.

    • BigShammy80@feddit.orgEnglish
      3·
      6 days ago

      Yes! I hope we can keep up the momentum. Don’t buy USA owned stuff, change to Linux, use startpage instead of google etc…