I admit not looking into it in the last few years, but since chip tuning has been around since the early days of computer chips in cars, and I’m talking about cars released over several decades. This article presents it as something new, so I didn’t take the time to double check recent history.

Do you have examples of paying more at the point of sale or as a subscription for only tuning that are more than a few years old?

Tesla doesn’t really count since they fuck around with their software constantly.