I didn’t notice it until my brother introduced me to a bunch of his mates and they literally look the same. My brother’s in his mid to late 20’s and it’s like this weird fashion choice mixed with weird slang, “mush” instead of “mate”, “minging”, “safe”, day to day attire of him and his friends group is always some sports branded baseball cap, usually Nike and grey or black, gold chain necklaces, matching tracksuit (again usually Nike, black or grey) and expensive Nike Air Max trainers that cost like 120 quid. They all listen to the same music and I saw my brother watching videos which had similar groups of people doing stuff. Is this some new trend I didn’t notice until now? Can’t keep up nowadays
edit: spelling
Lmao your brother is a chav
He’s gone from alpha male, through beta male, through sigma male, all the way to Kappa male.
I’m afraid to ask if that’s a good or a bad thing.
If 1994 is your birth year and you’re from the UK, I’m honestly kinda baffled by you not knowing what a chav is.
Did you like, not go outside or watch tv between 2000 and 2013? It was most prominent in that era, there were hoards of chavs in every town centre and was referenced everywhere from tv sketch shows like Little Britain and Catherine Tate, to politics where bloody David Cameron said ‘hug a hoodie’ practically every five minutes for what felt like years.
Chav was/is a working class youth subculture based around rap music and street fashion. Some are nice people and some are violent pricks, like with any cross section of society. As a queer goth kid, I mainly encountered the violent prick kind while growing up but I’ve known a few who were alright over the years too.
Uh, not trying to be insulting here, but… Isn’t this just what Chavs morphed into after Burberry fell out of favour?
Yeh this is pretty much a slightly modified chav, the “slang” is straight out of the late 90s / early 00s.
Gentrified chav
Gav if you will
Roadman cosplay has been the chav meta for at least the past 5-10 years from my observations
I’ll take your word for it. It’s been a while since I lived and worked in the UK.
Mind you, when I did, I worked in Coventry, so…
Oh, well there’s something far more sinister than roadmen in Coventry: CCFC fans
Shudders. Man, I’ve seen things.
Yeah sounds like a good old fashioned chav reinvented in tiktok.
They will spend their time hanging around the entrance of the corner shop generally just being annoyingly in the way, but they reckon they’re intimidating in their gang.
I find it a bit like bird watching.
The small gangs roam around the street. Chest puffed out whilst making loud but guff calls.
There must be an online guide on how to walk with the confidence of a millionaire whilst simultaneously trying to borrow a pound.
so majestic
I’m sorry to be the one to tell you, but your brother is likely to be a time traveller from 1990s Britain.
Or A 1990s Gopnik from Russia.
My ex’s younger brother: spends all day putting on heavy cologne wearing designer tracksuits and quoting rap lyrics whilst he hangs with his boys at the shisha club trying to look tough and wondering why girls don’t like him for saying stuff about the b***s and h**s
At heart he’s actually a sweet sensitive guy who likes making nice artistic videos, but he’s stuck in the macho mindset and feels he needs to impress his friends more than being himself
Edit: this was Germany 2014
I’m not from the UK but this sounds about right for men in their 20s who are a little insecure and want to feel like they belong. They’re eager to show how “alpha” they are with a bunch of guady expensive “tough guy” clothes and baubles and slang words. Hopefully he’ll grow out of it by the time he’s 30.
The clothes and brands may change but this trend has been around as long as society has lol
You sound like you’re describing pretty common guys in their 20s in much of the UK. I’m more surprised that this look is new to you.
I find the funnel type trackie bottoms paired with the windbreaker, vape chain and often some kinda man bag quite interesting. It’s like a uniform for the idiot. Nearly always grey and black however in summer it is often paired with an almost fluorescent sports tshirt worn around the waist.
I’m not sure why this is seen as something to aspire too other than the fitting in. I am Intrigued
Did someone once think it looked good and a cult was born? Is there an annual show that inspires? or is it just at the discretion of JD sports marketing department. How does such common and basic attire command so much money? Does anyone ever actually do sport whilst wearing them.
In the US this was the late 80s / early 90s East Coast hip-hop look before the West Coast gangsta look took over. See early Run-DMC, LL Cool J, EPMD, … Not really my scene, but I had a pair of those huge athletic shoes, they were comfy.
