Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump last summer, according to data from research firm S&P Global Mobility shared exclusively with Reuters.
The data, which has not been previously reported, shows Tesla’s customer loyalty peaked in June 2024, when 73% of Tesla-owning households in the market for a new car bought another Tesla, according to an S&P analysis of vehicle-registration data in all 50 states.
That industry-leading brand loyalty rate started to nosedive in July, that data showed, when Musk endorsed Trump following an assassination attempt in Pennsylvania on the Republican nominee.
All that, and also Tesla is no longer the best electric car on the market. For a long time they were ahead of the competition, but that was years ago. Today you can get a better car, for less money, AND you don’t give a nazi your money. Why would people stick with Tesla?
That’s true too. My Hyundai is better than any of the many Teslas I’ve sat in as a passenger.
Love my Kia ev6, and because I got it used it was only like 23k after shipping. Hell of a lot of car for the price.
I would almost certainly own a Tesla right now. Instead, I’m really enjoying my Ioniq 6.
Also I get all the self driving features I need without having to pay out the ass for it
They don’t even have Lidar.
Was it ever?
I don’t remember a year when they didn’t have QC problems while over promising and under delivering.
Sure. When they were effectively the only EV maker on the market. It should be noted that they were also the worst.
Yes, when it was the only one on the market.
Sure but people who think critically like that are not brand loyal.