• IndiBrony@lemmy.world
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    2 days ago

    Friends was in a supermarket the other day. He bought an item labelled “Liquid Death”.

    What the product actually was is something he never buys because he never needs it, but because of the fantastically insane name of the product he said he just had to buy it!

    That product? The one named Liquid Death?

    Do you want to know what it was?

    It was a 12 pack of 500ml cans of water

    This kind of marketing works, kids. Something so unexpected you just have to buy it!

    • alk@lemmy.blahaj.zone
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      2 days ago

      IIRC liquid death also has some very good policies.

      And it was originally created because drinking water isn’t cool, and musicians in bands wanted something to drink that looked like energy drinks or alcohol while staying hydrated. They mentioned bands filling empty monster cans with water as an inspiration.

      • BackgrndNoize@lemmy.world
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        2 days ago

        Only in America does the coolness of drinking water ever factor into anything, coca cola successfully brainwashed the entire country lol

        • frog@feddit.uk
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          2 days ago

          “Only in America” meaning the United States or the Americas or just North America?

          I’m asking because there is a city in Mexico that drinks more Coca-Cola than water.

          • Johnmannesca@lemmy.world
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            2 days ago

            Yeah, but at least they have high sugar warnings on their beverages, so it’s likely nothing compared to what the US does with the only metric measured bottles available in the region (which are typically much cheaper too).

          • BackgrndNoize@lemmy.world
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            2 days ago

            And who do you think used a lot money and political leverage to make that happen, hell coca cola even hired hit men to go after trade unionists, educate yourself

            • frog@feddit.uk
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              2 days ago

              What the actually fuck is this response for asking what you meant by “America”?

              • BackgrndNoize@lemmy.world
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                1 day ago

                If you truly can’t understand what America refers to in this context then you are too dumb to waste my time replying

                • frog@feddit.uk
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                  1 day ago

                  Well first off instead of answering with a couple words, you decide to insult my intelligence and talk about how valuable your time us. So you are lying and your time isn’t valuable at all.

                  Second, note this is Lemmy is internationally open. Look up the term “America” and what it can refer to.

                  Third if I describe something and it fits your description, than why would I be illogical for just asking a question of what are you referring?

                  Do you not see the flaw to your logic?

        • chatokun@lemmy.dbzer0.com
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          2 days ago

          I think it’s more beer than coke. It’s also for like drinking with friends and not standing out if you don’t like alcohol but the rest do.

          Edit: maybe I should say also for alcohol rather than more for alcohol.

      • VeganCheesecake@lemmy.blahaj.zone
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        1 day ago

        I saw 6 bands during 2 concerts last week, three of them kinda rock/blues, three of them metal. All of them drank water from normal water bottles while on stage. No one cared.

    • ObtuseDoorFrame@lemmy.zip
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      2 days ago

      Liquid Death isn’t bottled, it’s canned. They’re whole gimmick is “death to plastic” which is a little ironic considering that aluminum cans have a plastic lining.

      Still, it’s a great product. They’ve eliminated 99.9% of the plastic, so I think the slogan still works.

      • Okokimup@lemmy.world
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        2 days ago

        Omg I haven’t had canned water in 20+ years, that shit was amazing!

        Edit: well fuck, it’s sparkling water.

        • ObtuseDoorFrame@lemmy.zip
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          2 days ago

          Yeah! All aluminum cans have a thin plastic lining. So do soup cans. They’re still both better than plastic packaging, but it just shows how difficult it is to completely remove plastic from your life.

          I drink a lot of beverages that come in aluminum cans so I am reaaaally hoping that they have less microplastic risk than 100% plastic packaging does.

    • no banana@lemmy.worldOP
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      2 days ago

      I would never buy bottled water either, but I do have an unopened can of liquid death standing around because it’s such a fantastic can. Guests do ask me about it, or pick it up, sometimes. It’s always disappointing to them and that’s what I feed on.

    • glups@piefed.social
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      2 days ago

      No joke, their Dr Pepper imitation is delicious and 10 calories per can.

      They also have an iced tea called Death to Billionaires which I appreciate.

      • AtHeartEngineer@lemmy.world
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        4 hours ago

        I normally am against outrageous branding, especially in the overly masculine or nationalistic area, but I think they are pretty solid. Good product, they lean right into the ridiculousness just enough for it to be a little comical, seem to have good messaging, and it’s just good. Expensive for what it is though.

        • obsoleteacct@lemmy.zip
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          3 hours ago

          There is so much of that kind of marketing at this point, that it had not occurred to me until reading this discussion that “Liquid Death” was intended to ironically over the top.

    • [email protected]@sh.itjust.works
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      2 days ago

      “Made by combining Ganges river water, Mexican tap water, and samples directly from the Fukushima reactor, Liquid Death won’t just slake your thirst, it will slay it for the rest of your life.”

      • no banana@lemmy.worldOP
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        1 day ago

        In essence, yes. It fills a small niche and a can isn’t as bad as a plastic bottle but in the end it’s water in a can.

        • Tattorack@lemmy.world
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          1 day ago

          It would be far less wasteful to set up the logistics for something refillable. Expensive initially, but once the logistics and the culture for it have been developed, cheaper too.

    • db2@lemmy.world
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      2 days ago

      Must be really nice beneath that rock your friend has been living under for literally years.