It really blows my mind that these people are so dense that they keep blowing money on there studies on why xyz generation won’t waste money on stupid shit like boomers did. We have no money. Everything is way too expensive, and y’all don’t pay us dick. We’d happily spend money if we had money, but it’s damn near impossible to spend excess money when any of the pittance we do receive is gobbled up by bills. And not bills of excess, mind you, but purely survival bills. Our society is pretty much fucked, but no one wants to talk about that, so let’s keep circle jerking about the “mysterious reason” why younger generations are not responding to traditional marketing techniques.

Insert the Skinner “am I out of touch? No, it must be the kids” meme.