Well, when you have a product that basically defines the absence of uniqueness, is readily replaceable by multiple alternatives at the same price, and only popular because of historical use and habit, you’ve been constantly at risk of losing it all even if you didn’t see it
Most Bud light “alternatives” were just other Anheuser-Busch brands. Like busch lost just 1% of their sales that year, despite a 30% decrease in bud light. People are not very smart. (Of course 1% drop for shareholders causes a meltdown because line must always go up)
It did hurt Bud Light pretty massively for a while there. They still haven’t recovered their market share.
That’s literally the only example I can come up with.
Well, when you have a product that basically defines the absence of uniqueness, is readily replaceable by multiple alternatives at the same price, and only popular because of historical use and habit, you’ve been constantly at risk of losing it all even if you didn’t see it
Most Bud light “alternatives” were just other Anheuser-Busch brands. Like busch lost just 1% of their sales that year, despite a 30% decrease in bud light. People are not very smart. (Of course 1% drop for shareholders causes a meltdown because line must always go up)